A national Newspoll survey commissioned by leading cleaning
brand VIVA® - VIVA Share the Cleaning* - has revealed that 70 per
cent of mums find it easier to do the cleaning in their home rather
than having to ask their teens to help out, resulting in a
generation lacking in valuable life skills.
The results come as VIVA calls on Aussie mums to get teens
motivated, share the cleaning and sign up for a 30-Day 'Share the
Cleaning' Challenge.
Overwhelmingly, 96 per cent of mums today believe that domestic
skills, such as cleaning, is an important life skill for their
children to learn. However, they are not instructing their kids in
this area, with over two-thirds finding it easier to just do it
themselves.
Leading social demographer Bernard Salt, commenting on the
results, said, "The bottom line is that parents think their kids
should learn cleaning skills but they just can't quite bring
themselves to teach or enforce the share-the-cleaning
principle."
The VIVA Share the Cleaning Survey also highlighted that 28 per
cent of mums also consider 'not cleaning-up after themselves'** to
be a quality they dislike most in others, which should provide
further motivation for parents to ensure their teenagers develop
this key life skill. Blogger with leading parents site The Kids are
All Right and mum to two teenage boys and a tween girl, Emma
Toomey, agrees with the findings, "Like many mums, my kids don't
offer to help out about the house so I find it easier to just do it
myself, however I have never properly considered that it is an
important skill for my kids to develop."
On average, mums of today are spending around 14 hours a week
doing household chores and are having to ask an average of three
times before their teen will even help. In comparison, teens are
currently spending just an average of an hour and a half cleaning,
deeming them a 'lazy' generation by nearly three quarters of
mums.
The solution for modern households where both partners work and
have children at home is for all to pitch in and VIVA are today
calling on parents to motivate their teens and put their family to
the test to see if they can 'share the cleaning' in 30 days.
Parents can log on to www.sharethecleaning.com.au
to sign-up to the challenge and create a personalised family
cleaning calendar to help allocate tasks and set motivating
rewards, as well as find tips and tricks to help share the
cleaning.
"The only way a modern household with multiple income earners can
operate is if there is a fundamental shift in who does the work
within the household - the obvious solution is to simply share the
cleaning," Mr. Salt said. This concept is reinforced with the
availability of products
that are safe, effective and easy to use, such as the VIVA clever
cleaning range.
For further information on VIVA's range of clever cleaning
products log on to www.viva-cleaning.com.au
Watch the 3 TV ads:
30 second ad - VIVA Paper Towel
30 second ad - VIVA Clever Cleaning
Wipes
15 second ad
*This Newspoll study was
conducted online nationally in January 2013 among n=1023 females
aged 18-64 who are the parent / guardian of teenagers aged 13-19.
The female parent/guardian was asked to select one teenager
randomly and answer questions about that individual teenager;
therefore the data about the teenager's behaviour provide a picture
of the general population of teenagers aged 13-19 nationally. Other
questions ask the female respondent their own views, and therefore
present a picture of the general population of female
parent/guardians of teenagers aged 13-19.
** Respondents could choose
from sloppy appearance, always being late, not cleaning up after
themselves, talking too much and swearing.
