HUGGIES launches - The Ultimate Second Hug
The first hug is from you, make sure the second hug feels just as good…
To continue to recruit and communicate to new pregnant mums, the HUGGIES brand has launched the 2nd year of its Second Hug program.
HUGGIES Point of Market Entry (POME) program has been designed for television and digital media; utilising media platforms that mums are constantly on every day, and through mass media to drive top of mind awareness of the new HUGGIES Ultimate range.
The program kicked off on February 19 on television with the Second Hug 2.0 Television Commercial (TVC), running in programs such as Married at First Sight, I'm A Celebrity Get Me Out Of here, 9 News, Chicago Med, Channel 10 Eyewitness News and Who Wants to be a Millionaire.
In addition, the new commercial program will showcase a number of video assets to help seed the ‘Second Hug 2.0’ message, which will air on Yahoo 7 sites.
Watch out for the new TV ad in your favourite programs from this week onwards!