Kimberly-Clark’s U By Kotex® Brand Wins Gold at the 2018 Effie Awards
Kimberly-Clark Australia’s U By Kotex® (UbK) Brand is honoured to be the recipient of three awards (including two gold) in the 2018 Effie Awards – recognised for its innovative Let’s Move On Campaign, developed by creative agency Ogilvy.
The Effie Awards celebrate the year’s most effective advertising and marketing communications campaigns. The Let’s Move On campaign received the following awards in the following categories:
- Insight & Strategic Thinking – Gold Effie Award
- Health and Wellbeing – Gold Effie Award
- Most Original Thinking – Bronze Effie Award
UbK provides innovative products for period protection that meet the needs of all women. Because periods are a regular part of life, it’s UbK’s ambition to challenge any negative social perceptions or stereotypes that limit women because they have periods. As a result, the ground-breaking Let’s Move On campaign, which launched in 2016, was designed to change the conversation in society around periods, break down barriers and champion women’s progress. Because we believe that period or not, she can.
Featuring several high achieving Australian women including; Molly Taylor (a World Champion Rally driver), Nat Segal (an international Big Mountain Skier), and Dark Fair (an up and coming garage/rock/pop duo), the campaign reinforced that periods are healthy, natural and that women achieve amazing things every day regardless of their period.
The campaign also included a digital partnership with ‘Broadly’, with a series of branded video content to support the Let’s Move On message and celebrate the achievements of young women across Australia.
For more information on U by Kotex in Australia visit www.ubykotex.com.au.