Kimberly-Clark Australia Wins Landmark Flushable Wipes Case
JUNE 28, SYDNEY, AUSTRALIA: In a landmark finding, the Federal Court of Australia has found that Kimberly-Clark did not mislead consumers by claiming that its Kleenex® Cottonelle® Flushable Cleansing Cloths are flushable.
Justice Gleeson’s ruling clearly states “the ‘flushability’ representation was not false, misleading or deceptive or likely to mislead or deceive”.
Kimberly-Clark takes the truthfulness and accuracy of its product claims seriously and is delighted to see this reflected in today’s decision.
“At Kimberly-Clark we have always been committed to ensuring that our flushable wipes products meet or exceed international guidelines for flushability. We know that our flushable wipes are suitable to be flushed and this has now been confirmed by the Federal Court of Australia,” Doug Cunningham, Managing Director, Kimberly-Clark Australia and New Zealand said.
Kleenex flushable wipes meet or exceed the requirements set out in the INDA/EDANA flushability guidelines, which are the only widely accepted international guidelines for assessing flushability. The Federal Court concluded that the guidelines represent a “conscientious and scientific effort to establish an appropriate framework for assessing flushability”.
Kimberly-Clark is committed to continuing to educate consumers on what can and cannot be flushed. The majority of Kimberly-Clark’s non-flushable consumer products include clear instructions on how to dispose of each product responsibly, including a prominent ‘DO NOT FLUSH’ logo on packaging.
“We are looking forward to continuing to work with industry, government and wastewater authorities to advance these efforts” Mr Cunningham said.
Kate Pembroke – 0488 222 916
Kimberly-Clark and its well-known global brands are an indispensable part of life for people in more than 175 countries. Every day, nearly a quarter of the world's population trust our brands and the solutions they provide to enhance their health, hygiene and well-being. With brands such as Kleenex®, Scott®, Huggies®, Kotex® and Depend®, Kimberly-Clark holds No.1 or No. 2 share positions in 80 countries. To keep up with the latest news and to learn more about the Company’s 145-year history of innovation, visit www.kimberly-clark.com or follow us on Facebook and Twitter.
Kimberly-Clark Australia and New Zealand
- Kimberly-Clark is a global leader in “Essentials for a better life” in Consumer and B2B markets.
- Kimberly-Clark Australia and New Zealand (KCANZ) is headquartered at Milsons Point, Sydney NSW.
- The company markets leading brands including the Kleenex®, Huggies®, U by Kotex®, Poise® and Depend® ranges, and VIVA® paper towel.
- Kimberly-Clark Professional is the company’s B2B business.
- KCA employs around 1000 employees in Australia and New Zealand
- For further information visit www.kimberly-clark.com.au