No accident: Depend® brand announces strategic 2019 Movember partnership
For men diagnosed with, or recovering from a prostate cancer diagnosis, incontinence is a common problem that can have a devastating impact on quality of life - which is why this year the Depend® brand is partnering with Movember to raise funds and awareness for men’s health.
Prostate cancer is the most commonly diagnosed cancer in men, with one in six Aussie men diagnosed by the time they reach 85.
During the month of November, $1 will be donated to Movember for every marked pack of Depend Men’s product sold*. Funds raised through the campaign will support prostate cancer, testicular cancer, mental health issues and suicide prevention.
Urinary incontinence in men can not only increase social isolation, but there is also a clear link between incontinence and depression. A study published in the International Journal of Urological Nursing found 50 per cent of men with incontinence avoided situations where they could not access a toilet easily, while 28 per cent avoid socialising except with close family and friends.
Senior Brand Manager, Cath Buxton says the partnership is a great fit for the Depend® brand as the brand is all about restoring people’s dignity and confidence when faced with incontinence and giving them back control over their lives.
“By joining forces with Movember, we hope to raise awareness and funds for men’s health issues, with a particular focus on prostate cancer. Men are facing a health crisis that isn’t being talked about, so we’re encouraging our community to engage the men in their lives in these important, life changing conversations,” said Ms Buxton.
Movember Country Director, APAC, Rachel Carr said the men’s health charity was delighted to have the support of the Depend® brand, and hoped the partnership would spark conversations and break the stigma around men’s incontinence.
“While survival rates for prostate cancer are improving, this means that a growing number of men –currently more than 200,000 in Australia - are currently living with, or beyond the disease,” she said.
“Every dollar counts, with the funds raised supporting vital men’s health projects including True North, a global collaboration of clinicians, researchers and patients aiming to improve the quality of life and outcomes for men.”
To find out more about our range, please visit our website.
*In retail stores in Australia and New Zealand this November.
1. Avery, JC, & Stocks, N. (2016). Urinary incontinence, depression and psychological factors-A review of population studies. European Medical Journal Urology 1(1): 58–67.