U By Kotex® Launches ‘Nude In Black’ And ‘Cotton’ Liners
Kimberly-Clark Australia’s U by Kotex® (UbK) brand is expanding its everyday liners range – introducing the ‘Nude in Black Liner’ and ‘Cotton Liner’ – two new options for women to protect their underwear and achieve everyday freshness.
As Australia’s leading Femcare brand, UbK listened to feedback from Aussie women - 57% of whom claim they are still unsure about the role of liners outside period days, whilst others have avoided liner use based on concerns about irritation, discomfort and embarrassment.
In response, UbK has developed additional offerings in its liners range that directly address women’s concerns, with benefits that include increased breathability, comfort and discretion – two new ways for women to manage discharge and retain a fresh feeling beyond their cycle days:
Nude in Black Liners
Women can forget the days of fearing a protruding white liner will be visible under their little black dress with the launch of the new Nude in Black liner - developed to provide wafer-thin protection in a discreet black colour.
In fact – black is the most frequently worn colour in a woman’s weekly underwear cycle (at 2.9 days a week), and with added benefits of Bunk’s regular Nude liner including a breathable backing and ability to convert for G-string wear – the Nude in Black liner is a must have addition to every women’s liner line-up.
Catering to those women who are seeking sanitary protection made from more natural materials – UbK is pleased to welcome a Cotton Liner to the range.
Including a 100% cotton cover sheet – the Ubk Cotton Liner is designed to be super thin, highly breathable and comfortable for all day use – hypoallergenic and dermatologically tested, making it suitable for sensitive skin.
“At U by Kotex, we are continually looking for new ways to help Aussie women avoid common stigmas associated with periods and feminine hygiene protection. We are thrilled to be offering two new ways for women to comfortably manage every day sanitary requirements and maintain a fresh and clean feeling all day long”, said Fiona Kelly, Senior Brand Manager for U by Kotex Australia.
The new U by Kotex® Nude in Black and Cotton liners are available now in all major grocery and pharmacy retailers and online.