Our Company

Creative Innovation

Innovation. It’s how we roll at Kimberly-Clark.

Creative innovation is one of Kimberly-Clark's core values. In our more than 140-year history Kimberly-Clark Corporation (KCC) has continually looked for new ways to meet the changing needs of our consumers and customers. This began with our founders who established a culture that encouraged entrepreneurial spirit, experimentation in product development and creativity in marketing. As Kimberly-Clark grew, so did our reputation as a company that turns ideas into beneficial realities for our customers, shoppers and users.

The Kimberly-Clark team is constantly exploring more efficient ways to share innovative product solutions, develop and acquire new technologies and leverage strategic partnerships and alliances.

Kimberly-Clark has always led the way

Kimberly-Clark has given birth to new categories (Kleenex), transformed them (Huggies Nappies with Christmas Designs) and redefined them (U by Kotex feminine care products).

Recognising our customers' needs, Kimberly-Clark invented five of our eight major consumer product categories including facial tissue, paper towels, toilet tissue on a roll, feminine hygiene pads and disposable training pants. Applying the same innovative thinking to the way Kimberly-Clark products are packaged has also helped us develop creative, sustainable, proprietary packaging design solutions that consumers love.

Locally, Kimberly-Clark Australia and New Zealand has a strong history of product, marketing and operational innovations. From Kleenex Aloe Vera facial tissues to our award-winning Huggies website, we will continue to improve our local products so we continue to lead the world in the essentials for a better life.

Recognising our Innovators

Our annual Kimberly-Clark Australia and New Zealand Innovation Awards reward and recognise our innovative teams who have implemented new ideas that has added value to our business.

If you're feeling nostalgic, visit the Kimberly-Clark History of Innovation website to see how we've developed our instinct for innovation.