Kimberly-Clark, FSC® certification and sustainable forest management

As one of the largest producers of tissue products, sustainable forestry management is an essential part of Kimberly-Clark's business. Our locally made Family Care tissue products are FSC certified, the highest global sustainable forestry certification possible.

WWF's Global Forest and Trade Network (GFTN)

Kimberly-Clark is a proud partner of the World Wildlife Fund's (WWF) Global Forest and Trade Network (GFTN). WWF-GFTN is a network of more than 300 companies, communities, non-governmental organisations, and entrepreneurs in more than 30 countries around the world. The goal of the GFTN network is to create a new market for products created through sustainable forestry management.

The global network helps ensure that millions of acres of forests across our planet are independently and credibly certified. The FSC certification process is a guarantee that the forests are well managed and that their products come from legal and sustainable timber harvests.

FSC certification and Kimberly-Clark brands

Since mid-2011 our Kleenex Cottonelle toilet tissue and Kleenex VIVA paper towel products have carried the FSC logo and famous WWF panda on packaging. These logos tell consumers that they can make a difference to long-term environmental sustainability by choosing products from sustainable sources that use FSC forestry logging practices.

Consumers can feel good about their choices

Kimberly-Clark helps consumers understand that they can feel good about buying our premium tissue products because they are also choosing a company that is committed to environmentally sustainable forestry management.


  • FSC
    Forest Stewardship Council (FSC®) certification

    FSC® certification means that we've been independently, third-party audited to ensure that our tissue products have been sourced from responsibly managed forests and plantations.

  • WWF-LYF
    WWF Love Your Forests

    Kimberly-Clark Australia proudly supports WWF's Love Your Forests campaign, aiming to raise awareness of Forest Stewardship Council (FSC®) certification and help to save the world's natural forests.