New Huggies Nappies Gender Specific TV ad

Huggies Gender Specific

Huggies Nappies are the only gender specific nappy in the Australian market and to communicate this a new TV ad has been developed to remind mums of this important point of difference.

The 30 second ad highlights the benefit of a gender specific nappy - tailored absorbency where the child needs it most, higher up for boys and lower down for girls. Research shows that seeing this communication increased consumers' perception of how important it was to have a gender specific nappy.

Look out for the new TV ad on air now. A new print ad will also be launched in July to support the campaign.