Wondersoft Toilet Tissue relaunches with a TVC that’s ‘Not So Fancy’.
On Sunday 30 May, Wondersoft Toilet Tissue launched a new TVC with a light-hearted and disruptive approach, injecting some fun into the toilet tissue category.
The campaign idea 'So soft, not so fancy' establishes Wondersoft as the smart choice by savvy mums who are looking for good quality at a good price, without the premium price tag.
The satirical TVC opens on a scene which one would normally expect to see in a premium toilet tissue ad - soft fluffy rabbits, white & pink turtle doves, the soft drops of white toilet paper. Consumers are told "New Wondersoft is incredibly soft, like premium toilet paper..." the scene then dramatically changes to expose a scrappy little dog - an unexpected juxtaposition - and reveals "...it's just not so fancy, and neither is the price."
The TVC was developed in support of Wondersoft Toilet tissue's recent product improvements and upgraded packaging.