Kleenex Mums supports children’s book
|Kleenex Mums proudly sponsored the launch of an endearing book
by two young brothers passionate about saving the endangered
Orang-utan entitled: 'Tears In The Jungle: A children's adventure
to save the Orang-utan'. There were over 200 attendees at the
official launch event held on Saturday 12 November in the
Centennial Parklands Dining room in Sydney.
13 year old William and his 15 year old brother Daniel who has cerebral palsy have written and published a moving book about their journey to Borneo to help raise awareness of the endangered Orang-utans that feature in the latest Kleenex Cottonelle advertising campaign 'When Nature Calls'.
Melissa Gassman, Digital Strategy and Community Manager at Kimberly-Clark attended the event, and opened the proceedings on behalf of Kleenex Mums.
Melissa said, 'The story ties in beautifully with our campaign that signals to consumers that a small choice like which brand of toilet paper you buy can have a big impact on the environment. We are empowering shoppers to be part of the solution, not the problem, by choosing tissue products made from sustainable sources which protect our precious rainforests.'
'Kleenex Mums is proud to support this inspiring tale of two young brothers passionate about the environment and saving the beautiful Orang-utan.'
Members of the Kleenex Mums online community will be able to win copies via a new online promotion starting next week. You can read more about Daniel and William Clarke by visiting www.tearsinthejungle.com