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Kimberly-Clark supports Women’s Mental Health through Liptember campaign

Kimberly-Clark Australia recently partnered with leading pharmacy – Chemist Warehouse, to help raise much-needed funds and increase awareness surrounding Women’s Mental Health through the annualLiptember charity campaign.

Liptember is designed to help women who are dealing with mental health issues by educating the community about the condition and encouraging a small donation to help with continuing the awareness and assisting individuals and their families who are dealing with mental health.

Throughout September, Liptember lipsticks were sold at participating retailers with all proceeds donated to the Centre for Women’s Mental Health and Lifeline. Women were also encouraged to register online and seek sponsorship from family, friends and co-workers for committing to wear the Liptember lipstick throughout the month of September.

As of today, there is little mental health research based solely on women, and as such, there has been a community push to focus research on treating men and women separately, particularly as  women are more susceptible to anxiety and depression than men.

Other statistics have shown that:

  • One in three Australian women will suffer depression or anxiety during their lifetime
  • Suicide is the biggest single cause of death for Australian women aged 18 to 34
  • Postnatal depression affects 15% of women within the first year after childbirth

Chemist Warehouse have been a major sponsor of the Liptember campaign over the years, and last year managed to raise $800,000. This year, the amount raised following the partnership with Kimberly-Clark is expected to exceed $1 million, with Kimberly-Clark donating over $20,000 towards the cause, due in large part to the support from U by Kotex and Kleenex.