Huggies® brand encourages Australian families to ‘donate a hug’

Hugs For Healing One

Kimberly-Clark Australia’s Huggies® brand is calling on Australian families to ‘donate a hug’ to help raise funds for the Children’s Hospital Foundations Australia (CHFA), to support the development of healing environments for sick newborn babies, toddlers and their families.

Huggies has always believed in the healing power of hugs, and research (supported by medical experts) provides evidence to demonstrate hugs can have numerous benefits for babies. A hug for an infant can help to stabilise the heart rate, support healthy weight gain, and reduce anxiety, stress and pain*.

As part of the “Huggies Hugs for Healing” campaign Huggies has created the first giant Huggies Healing Heart. On display at Circular Quay from November 18 – 20, the beating interactive heart will stabilise each time it is embraced by a member of the public, demonstrating the healing power of a hug.

For every hug the Huggies Healing Heartbeat receives, Huggies will donate $1 to CHFA (up to $140,000), providing much needed funds for the purchase of life-saving equipment, medical research and essential services at hospitals around Australia.

Those unable to visit the Huggies Healing Heartbeat, can contribute to the tally by donating a ‘digital hug’. Upload a picture on the Huggies Facebook page or your public Instagram account of you hugging your baby or loved one and tag #HugsForHealing plus @HuggiesAU to show your support.

“Huggies has always believed in the healing power of a hug, not just as a source of comfort, but also for the range of physical benefits a hug can provide. We are encouraging Australian families to share the love and get hugging – to help us raise funds to enable the CHFA network of hospitals to continue to provide vital medical support to over 4,500 infants every day,” said Huggies Marketing Manager, Burcak Sezer.

On behalf of the CHFA national partner Foundations, Nicola Stokes, CEO of Sydney Children’s Hospital Foundation added, “For the fourth consecutive year, CHFA is thrilled to be the recipient of funds raised from the “Huggies Hugs for Healing” campaign. Their generous support will ensure we can continue to create supportive and healing environments in our hospitals, and provide quality care to babies, toddlers and their families across Australia.

See the donation tally or find out more information about the healing power of hugs at

* Source: “The Power of Human Touch for Babies.”