KCA gears up for MS
Last month, 11 KCA employees participated in the MS Sydney to the Gong cycling charity event to raise funds and awareness for Multiple Sclerosis (MS), cycling 90km’s from Sydney’s CBD to Wollongong in the Illawarra region, and raising $3,000 that will go towards essential services and support for people living with MS.
MS is a chronic and often debilitating lifelong disease which attacks the central nervous system (the brain, spinal cord and optic nerves), with four people being diagnosed every day. No two cases of MS are identical, and the severity and progression of the condition cannot be predicted.
What started as a Baby & Child Care Marketing team initiative to support the great cause and to also communicate the upcoming Huggies Ultimate launch, quickly expanded to include Ingleburn Mill employees. The KCA team including Mike Abbott, Noel Alcantara, Greg Casey, Mitch Dobbin, Nina Leatherday, Brian McCreadie, Neil Richards, Scott Rohan, John Ryan, Raj Sharma and Vivek Singha, put in time prior to the event to raise $3,000 through several product and toy cash-sales.
On the day of the event, the team sported distinctive Huggies Cycling kits, and rode the 90km’s as proud KCA representatives honoured to be supporting such a worthy initiative that raised over $2 million this year from all participants.
Now in its 35th year, the MS Sydney to the Gong charity event is Australia’s most respected and spectacular community bike ride, capped at 10,000 cyclists each year, and raising over $35 million since its commencement in 1981 to support people living with MS.
While a cause and cure are yet to be found for MS, doctors and scientists are constantly making new discoveries about the treatment and management of the disease. The money and awareness raised through the recent initiative provides vital funds to help individuals access the services, support, treatment and information they need to continue to live full and uncompromised lives.