Huggies Brings Hands-Free-Fun Home With Amazon Alexa

Huggies is bringing play-time of the future into Aussie homes, with the launch of the Huggies Skill for Alexa - an engaging new voice-experience for children and parents to enjoy together through all Alexa-enabled devices.

Available now, the Huggies Skill is a curated library of audio content featuring songs, activities and games for parents and kids to enjoy together, and is tailored to children’s development stages (0 – 24months+). Activated and controlled by simple voice commands, the Huggies Skill provides parents a convenient, hands-free way to interact and play with their children. See the Huggies Skill in action here.

Designed in conjunction with Kinderling, Australia’s most popular radio station for kids and families, the Huggies Skill delivers age-specific voice experiences and content across four tailored pillars:

Huggies Alexa Feature

Accessing content is a simple as saying “Alexa, ask Huggies for a hand” or “Alexa, ask Huggies to play Active Time” – with the option for individual profiles parents can set up for different children, adding an extra level of personalisation.

Huggies Business Director, Rahul Asthana, said: “We know parents are increasingly multi-tasking – wanting to prioritise time for quality engagement with their children, whilst balancing the demands of work and home life.

“The Huggies Skill is a parent’s hands-free personal voice assistant, to help them provide a safe, screen and ad free way for children to learn, play and develop”, Mr Asthana said.

The benefits of personal interactions from a young age are widely recommended – with play, singing and movement based activities encouraged from as early as a few months, as an important way to promote emotional, social and communication abilities. With this in mind, content in the Huggies Skill is designed to advance in-line with a child’s key stages of development.

“Huggies have tailored a really inventive voice-experience delivered through Alexa,” said Kate Burleigh, Australia Country Manager, Alexa Skills, Amazon. “The Huggies Skill enables parents to have engaging and meaningful moments with their children - and in a fun, interactive way.”

The Huggies Skill is available now on all Alexa-enabled devices. To learn more head to the Huggies website here.

Huggies Alexa Skill Feature 2